Supermarket listing builds on RTD cocktails category
MULTI-AWARD winning ready-to-drink (RTD) cocktails company, The Drinks Bureau, has secured its first permanent grocery listing in Morrisons stores.
The brand has rolled out five of its SKUs across the supermarket’s stores in Scotland, including three of its Party Boxes as well as two Shaker Cans formats.
The new line-up consists of the Spicy Margarita and Lychee Martini 250ml Shaker Cans, with an RSP of £2.50 each, and the 1.5 litre Party Boxes in Passion Fruit Martini, Spicy Margarita and Espresso Martini variants, for £15 RSP each.
The Drinks Bureau said the Shaker Cans will offer consumers a quick and convenient cocktail RTD solution that just need to be chilled and shaken before serving.
Meanwhile, the Party Boxes can cater towards larger gathering opportunities – ideal for the upcoming Christmas season – and can provide an easy solution for hosts for a bit of at-home entertaining. The new packs have also received a full design refresh, complete with a “stubbier” shape that will allow them to neatly fit into fridges and stand out on shelves.
Frankie Snobel, founder of The Drinks Bureau, said: “This is a huge milestone for The Drinks Bureau. We’ve always believed that fun and fabulous cocktails should be accessible without compromising on quality – and Morrisons is the perfect partner to help us reach more cocktail-lovers across the UK.
“Our Party Boxes have been given a grocery ‘glow-up’ and our Shaker Cans are a completely new and exciting format for us.”
