Strictly presenter will be the ambassador for the newly rebranded product
Hairspray brand, Silvikrin, has has hired television presenter Tess Daly as its new brand ambassador.
The partnership coincides with the relaunch of Silvikrin’s new look packaging, reinforcing the brand’s position at the forefront of the styling category.
Her endorsement comes at a time when demand for reliable, frizz-controlling styling products continues to grow. Recent research reveals 30% of UK women cite frizz as a leading hair concern, with 35% using styling products specifically for frizz control.
Wella-owned Silvikrin offers a proven solution with its lightweight, professional-level hold, helping consumers achieve all-day control without stiffness – an increasingly important differentiator in the competitive styling market. Its advanced formula includes: A humidity-resistant anti-frizz shield – perfect for unpredictable British weather. UV protection, because hair needs protection from the sun’s rays just like skin – and Jojoba oil that nourishes both hair and scalp.
Tess Daly said: “I’ve tried my fair share of hairsprays over the years and Silvikrin stands out. It delivers professional-level hold with a lightweight feel I genuinely love. Whether I’m working or off duty, it keeps every strand perfectly in place without compromise.”
The collaboration signals Silvikrin’s continued investment in driving relevance with modern consumers, combining heritage trust with contemporary appeal. According to Nielsen, Silvikrin is the UK’s No.1 hairspray brand with one can sold every five seconds.
With refreshed packaging, Tess Daly as the face of the brand, and a retail media and influencer campaign running from October to December to cover the season’s key consumption periods, Silvikrin is set to strengthen its leadership in the hairspray market throughout the remainder of 2025 and into 2026.
Silvikrin’s hairsprays are available in 75ml, 250ml, 400ml, and 500ml formats, across a wide range of professional-level holds:
75ml – Firm Hold, Maximum Hold, Power Extreme Hold – RRP £2.29
250m – Firm Hold, Flexible Hold, Maximum Hold, Natural Hold – RRP £3.99
400ml – Firm Hold, Flexible Hold, Maximum Hold, Natural Hold, Power Extreme Hold, Voluminous Hold – RRP £4.79
500ml – Firm Hold, Maximum Hold – RRP £5.15
