Cheerios get fruity with Very Berry

Cereal brand launches first variety in three years

Nestlé Cereals is launching a new berry variant of its Cheerios brand.

Very Berry Cheerios continue the tasty combination of oats, wheat and barley but are blended with real berry puree for a fruity flavour.

This marks the first new product launch for Cheerios in nearly three years. 

“We wanted to bring something fresh and fun to breakfast—something that creates a cheerful start to the day with a taste the whole family loves and nutrition parents feel good about,” said Sarah Fordy, Nestlé Cereals head of marketing.

“Very Berry Cheerios brings the taste of berries to the breakfast table, while still delivering the high fibre from whole grains that Cheerios is known for. It’s our latest way of helping families find their little wins in the morning.”

Each serving provides a nutritious breakfast that’s high in fibre, with vitamins B6 and B9 to support energy release and iron to help keep your immune system ticking – all while tasting great.

Whether you pour it over milk, spoon it into yoghurt, or top it with fresh fruit, the new Very Berry Cheerios is a delicious way to bring a little win to your family’s morning routine.

Joining the much-loved Honey Cheerios and Multigrain Cheerios, new Very Berry Cheerios keeps the brand firmly in its spot as the UK’s No.1 multigrain breakfast cereal.