Frozen meat-free products take centre stage in Quorn’s second TV campaign this year
MEAT-FREE foods brand Quorn is back on the small screen for the second time this year, highlighting its range of frozen meat-free, high protein products.
The new ‘Nothing to Hide’ multi-million-pound campaign hit TV screens on 4 October, complete with a new ad creative for the brand to mark its high protein range, which also underwent a redesign across its packaging earlier this in 2025.
The new creative stars the brand’s much-loved crew of puppets – Perry Pig, Clarence Cow and Chickson Chicken – who all help to cook up different meals using Quorn’s Frozen Mince and Pieces, highlighting the versatility of the meals that can be created using the Quorn range.
Set to run for a total of 10 weeks, the marketing blitz includes coverages across TV, video-on-demand, social media, influencer activity, podcasts and PR. All of this is set to reach millions of consumers across the UK, says Quorn.
The activity also includes marketing activations in over 1,500 supermarkets in the UK and is set to reach shoppers at up to eight different touchpoints on their path to purchase including branded freezers, gondola ends, in-store radio and online activity.
The launch follows on from Quorn’s first TV marketing stint from earlier in the year, when the brand spoofed the Mission: Impossible movie series in Quorn’s ‘Mission Snack Swap’ and promoted its range of meat-free snacking options.
Lucy Grogut, marketing director at Quorn Foods, said: “Consumers are scrutinising ingredients more than ever, and we’re putting Quorn right at the centre of that conversation with our loveable puppets.
“Our distinctive trio unveil the naked truth about Quorn in a campaign where we’ve combined taste, health, education and humour to get the nation to question why they aren’t already buying Quorn, given how tasty, nutritious and convenient our products are.”
