80s classic Diet Coke Cherry makes a comeback in the UK
DRINK giant Coca-Cola Europacific Partners (CCEP) has announced the return of its Diet Coke Cherry variant for a limited time, complete in some classic packaging.
Inspired by the flavour’s iconic can design from the 1980s, Diet Coke Cherry has made a comeback exclusively to Tesco stores in the UK, marking the first new flavour launch from Diet Coke in seven years.
The fan-favourite flavour will make a comeback this autumn as demand for cherry flavour has seen a spike with consumers during 2025, according to CCEP who said it has been reported as “the flavour of the year”.
Diet Coke Cherry has rolled out to Tesco stores now in 24 packs of 330ml cans, 500ml single bottles as well as two litre bottles to cater to a variety of different consumer demands and events. RRPs for the range sit as: £7.50 for the 24-pack and £2.15 for the two litre bottle.
CCEP reckons the addition of its retro packaging will help to add a sense of nostalgia for UK shoppers and appeal to long-time Diet Coke fans as well as a new generation of cherry lovers.
Tara Byrnes, senior brand manager for Diet Coke in Great Britain, said: “We have been listening and are so excited to announce the return of Diet Cherry Coke.
“The comeback of this retro icon is the tasty throwback that fans have been hoping for. Some love a classic, and others a twist; for some this little cherry-flavoured ritual will give an opportunity to make Diet Coke breaks reflect ‘your taste’ even more. Returning exclusively for a limited time, the flavour you love, cherry, is back – but get it while you can!”
Rob Yeomans, VP for commercial development at CCEP GB, said: “Diet Coke is the original sugar-free cola and has long been a loved and trusted brand in Great Britain, with a customer base so loyal that 32% of its drinkers are not only brand-exclusive but would drop out of cola if Diet Coke wasn’t available.
“Combine this with the fact that cherry flavours have delivered 55% of value sales growth across total colas over the past year, and it’s clear that the return of Diet Cherry Coke® gives us a great opportunity to excite shoppers and drive further growth.”
