Capture shoppers’ attention with a Wicked promotion
SNACKING giant KP Snacks has announced the return of its partnership with Universal Pictures with the launch of a dazzling on-pack promotion for upcoming musical film, Wicked: For Good.
Kicking off from the end of October, packs of Butterkist Popcorn will feature Wicked: For Good themed flash designs across sharing, microwave and PMP packs including Sweet, Salted, Toffee and Sweet & Salty.
The on-pack promotion feature both Cynthia Erivo and Ariana Grande as their in film characters, the witches Elphaba and Glinda, to help packs to stand out more on shelf and maximise the brand’s long association with movies through the highly anticipated sequel to the 2024 musical film Wicked.
Further to this, the promotion offers shoppers the chance to win a family trip to experience the Northern Lights, as well as hundreds of Wicked: For Good x Butterkist themed prizes, including branded popcorn buckets and water bottles.
This promotion also follows up on Butterkist’s partnership with Wicked in 2024, which also saw designs featured across packs of Butterkist to mark the first film.
Wicked: For Good will hit cinema screens across the UK on 21 November, providing retailers plenty of time to build excitement for the highly-anticipated sequel in-store and drive some extra sales in the snacks category.
Rachel Rayner, brand manager at KP Snacks, said: “We are delighted to be once again bringing together the UK’s favourite and most recognisable popcorn brand with the year’s most emotional, electrifying cinematic event.
“The partnership has been designed to drive shoppers to the category by reigniting the connection between popcorn and movies while capitalising on the excitement around the release of Wicked: For Good.
“This partnership will help drive consumer excitement while generating demand, unlocking opportunities for retailers’ sales by giving shoppers more reasons to ‘go grab the Butterkist’.”
