Bebeto unveils big and bold Halloween confectionery range
CONFECTIONERY brand Bebeto has launched what is called its biggest and boldest Halloween sweets range yet.
Consisting of four new products and new look packaging, the range is made up of Witches Cauldron, Mummies Bandages, Witches Hair and Spooky Mix Multi Pack.
Available now across Spar and Parfetts locations, the new range aims to drive up sales and take advantage of the rising popularity of the Halloween occasion.
The new products sit within Bebeto’s existing Halloween range which already includes Super Sour Scary Skulls, Gummy Brains and Fizzy Fangs as well as larger multipack options with Trick and Mix Party Pack and Spooky Mix Trick or Treat Box.
Bebeto saw a great deal of success with its Halloween 2024 range. Circana data covering the year to 31 October 2024 found that the brand grew ahead of the total confectionery market with a value sale growth of 210% whilst the market only saw an increase of 56%.
Bebeto reckons this expanded Halloween range will be able to drive up confectionery sales for retailers to capitalise on the opportunities of the season such as guising, parties or sharing over a scary movie.
Phil Hulme, commercial director for Bebeto, said: “Halloween has become a standout season for UK consumers, and we’re meeting that excitement head-on with our biggest and boldest range yet.
“Off the back of last year’s exceptional growth, we’re giving retailers more reasons than ever to stock up – from eye-catching innovative new products, to refreshed packaging – all while keeping value top of mind for families nationwide.”
