Brand gets behind new trend for home cooking
Rice brand Tilda is set to target match rising demand for home cooking from consumers with its two new rice variants.
Covering those who are looking to be more adventurous with their meals, Tilda has introduced its new Sticky Rice and Pudding Rice options.
The new Tilda Sticky Rice looks to cater to those shoppers who are keen to replicate restaurant-favourite Korean or Japanese meals from home.
Whereas, the Pudding Rice option, looks to match the growing demand for more nostalgic, dessert-based opportunities, such as rice pudding.
Anna Beheshti, head of marketing at Tilda, said: “Tilda Sticky Rice and Tilda Pudding Rice offers consumers new reasons to shop the aisle, unlocking fresh mealtime inspiration while helping retailers grow the category through insight-led innovation – all without compromising the authenticity and premium quality that’s defined Tilda for over 50 years.”
Both are available on shelves now with an RRP of £3 per pack.
