McVitie’s is launching a new flavour for its iconic Penguin biscuit – Penguin Caramel.
Designed to delight biscuit lovers everywhere, the new Penguin Caramel bars are made with smooth chocolate and caramel flavoured cream sandwiched between crunchy biscuit layers, bringing a rich new twist to the much-loved classic.
Each pack includes seven individually wrapped bars, ideal for on-the-go snacking, sharing with family and friends, or to be simply enjoyed as a satisfying treat.
“We’re excited to expand our iconic McVitie’s Penguin range with this new caramel flavour,” said Catherine Morgenroth, marketing manager at McVitie’s owners, pladis UK&I.
“Chocolate and caramel is a classic combination that we know fans love and, by pairing it with our crunchy biscuit, we’ve created a truly irresistible snack. We can’t wait to see it become a new favourite in lunchboxes and biscuit tins across the country.”
Penguin is bought by one in four UK households, and is worth £37.6m, growing at +20% year-on-year (NIQ to 09.08.25).
Penguin Caramel 7-pack (RRP £2) will be rolling out across major grocery retailers from 1 September.
