Macsween reports a sales uplift off the back of Edinburgh Fringe Festival
RENOWNED Scottish haggis producer Macsween has experienced a hike in its sales following a strong demand from tourists visiting the Edinburgh Fringe.
While many visitors to Scotland may turn their nose up to the ingredients, sales of Haggis have seen an uplift since the start of the festival, according to Macsween, showing that few tourists can resist the Scottish delicacy.
Macsween Edinburgh said that sales of their haggis products to Waitrose were up approximately 15% last week, while foodservice and wholesale orders from two customers had risen by an average of 32% over the same period.
Managing director, James Macsween, has put this increase in sales down to a combination of tourists trying it for the first time during the Festival and then, because they enjoyed it so much, have gone on to purchase it from a shop once they returned home.
Macsween said: “I believe this trend suggests that festival-goers are dining out in restaurants during their time in Edinburgh, and when they return home, they crave the taste of Scotland.
“It’s possible they have enjoyed our national dish while staying in an Airbnb and have added haggis to their shopping list once they are back home.
“Haggis is part of the heart and soul of Scotland and is loved all around the world for its great taste and strong association with Robert Burns.
“It is fantastic to see visitors to the world-famous Edinburgh Festival enjoying the product so much, which in turn helps to promote Scotland as a great food producing nation and ‘must visit’ destination.”
