Hollywood star dives into the deep end in Diet Coke ad
ACTOR Jamie Dornan has made his return to the Diet Coke brand as he splashes into its new TV spot.
As part of Diet Coke’s ‘This Is My Taste’ campaign, the playful new advert features the big screen actor talk about his personal passion of cold-water swimming.
In the new tongue-in-cheek content, Dornan is seen taking a sip of Diet Coke revealing that the average Diet Coke break total eight minutes as the actor compares this to “eight minutes back for embracing our unique tastes”. Dornan then dives into the water sporting silver ‘This Is My Taste’ swimming trunks.
During this chilly dip, the actor shines a light on the range of ways in which people can take a break to explore and enjoy their own unique tastes.
This new ad spot marks the return of Dornan to the Diet Coke brand after he made his debut as the new face last year, building on Diet Coke’s legacy of partnering with some of the world’s leading talent.
Dornan said: “Cold-water swimming is a passion that’s become very important to me, it’s my way of finding a moment for myself and I try to do it as often as I can. I hope that giving a peak behind the scenes of my lesser-known passion, inspires others to take a moment for themselves, crack open an ice-cold Diet Coke, and explore their own personal tastes.”
Rob Yeomans, vice president of commercial development at Coca-Cola Europacific Partners GB, said: “Diet Coke is the original sugar free cola and is worth more than £495m in retail, with a customer base so loyal that 32% of its drinkers are not only brand-exclusive but say they’d drop out of cola altogether if Diet Coke wasn’t available.
“The extension of the brand’s partnership with Jamie Dornan demonstrates our commitment to investing in the brand, keeping it front of brand for our loyal shoppers and driving sales in retail as part of the Coca-Cola Trademark.”
