Newly single Orlando Bloom shows his love for Staropramen
STAROPRAMEN, the Prague beer brand, has launched a new TV ad campaign featuring Orlando Bloom – its brand ambassador and newly single film star – enthusing about the passion that goes into the making of the beer.
The new summer marketing campaign, named ‘The Dollycoaster’, sees Bloom – who recently split from pop star Katy Perry in a very public breakup – take viewers on an epic journey through Prague on an iconic piece of Hollywood film equipment, the ‘dolly’.
Shot on location in Prague, the ad celebrates themes of craftmanship and dedication to master passions – values, which Staropramen has upheld for over 150 years. It shows Bloom using a film camera as if he was the director of photography, speeding through different sets, while talking about how craft should be celebrated and should always be shared.
“Staropramen has always been about celebrating the passion and craftmanship that goes into a great beer, something it’s been proud of for over 150 years,” said Jake Johnstone, marketing controller at Staropramen. “This new campaign brings that spirit to life with cinematic flair. Orlando Bloom brings a natural charm and sense of adventure which fits perfectly with the vibe of Prague and the Staropramen story. We hope it draws consumers into our world in an exciting new way.”
The ad is running across Amazon video-on-demand until the end of August, with precision targeting on relevant Amazon Originals, Action, Thriller and Orlando’s own film catalogue.
This latest advert showcases both Staropramen and Staropramen 0.0% and is supported by a full marketing campaign including social activity across Facebook and Instagram, which will direct shoppers to Staropramen stockists.
