Love Mushrooms range gets certification for its menopausal capsules range
SCOTTISH food supplement Love Mushrooms has been awarded MTick certification, the universal shopping symbol and certification designed to signpost menopause-friendly products, making it easier for customers to find what they need and shop with confidence.to empower women and make menopause more visible.ification for its menopausal capsules range
The mushroom brand has earned the certification for its Empower Peri Menopause and Empower Menopause range, which feature a curated blend of mushroom extracts, botanicals and essential vitamins, providing non-medicinal, plant-based support for several key signs and symptoms of the menopause transition.
The demand for menopause-friendly solutions continues to grow, with the number of shoppers purchasing menopause-related products hitting a record high in 2024, according to Kantar.
Lucy Panayiotou, Director of Empower and Women’s Wellbeing at Love Mushrooms, said: “We’re incredibly proud to be partnering with GenM to help drive meaningful change for the millions of perimenopausal and menopausal women in the UK who deserve better support, visibility and understanding.
“Our mushroom products are scientifically proven to alleviate a wide range of symptoms helping women to take control and feel empowered.
“This collaboration is about so much more than just products – it’s about listening to women, learning from their experiences, and being part of a wider movement that champions care, connection, and confidence at every stage of the menopause journey.”
The GenM collective, which owns MTick, is a group of over 120 brands and retailers committed to transforming the menopause shopping experience through the creation of a new retail category.
Heather Jackon, CEO & GenM Founder, said: “We are so proud that Love Mushrooms joins more than 120 brands in the GenM collective, committed to empowering women through choice and trust – to understand, support and serve those in menopause better.
“With 48 signs of menopause, this stage of life can impact every aspect of a woman’s life – and rather than overwhelming her, through the MTick she can be signposted to trusted products that can make the experience of menopause better today than yesterday.”
The two products that have been certified by MTick are:
Empower Peri Menopause Support (60 capsules, £39.99) combines the most respected adaptogenic mushrooms;, Lion’s Mane, shiitake, maitake, cordyceps and reishi, with specially selected plant extracts, vitamins, and minerals, including red clover, sage leaf, ashwagandha, Dong Quai, zinc, vitamins E, D3, K2, B6 and B12, saffron, black pepper, folate and hops.
Empower Menopause Support (60 capsules, £39.99) combines nature’s most valued adaptogenic mushrooms;, Lion’s Mane, shiitake, maitake, cordyceps and reishi, with carefully selected botanical extracts, vitamins, and minerals, including red clover, sage leaf, ashwagandha, Dong Quai, zinc, vitamins E, D3, K2, B6 and B12, saffron, black pepper, folate and hops.
