Adding a smokey taste to the Cheez-It line-up
AMERICAN snacks brand Cheez-It has introduced its new Cheese & Smokey Bacon flavour to the UK market for the first time.
Following on from the brand’s official launch to the UK market last year, the new variant will be available in Tesco stores from 17 July before rolling out across the convenience channel from 12 August.
Fans of the brand will be able to choose from two different pack variants with the Cheez-It Cheese & Smokey Bacon 120g bag (£1.85 RRP) or the 150g bag at £2 RRP.
The new Cheese & Smokey Bacon flavour has been baked using 100% real cheese and seasoned with a familiar salty, smokey bacon taste that the parent firm, Kellanova, says consumers will all know and love.
The latest flavour will also land in the UK first before it enters markets in other countries across the world as well. Cheese & Smokey Bacon will sit on the shelf alongside other Cheez-It variants consisting of Double Cheese, Cheese & Chilli and Cheese, Sour Cream & Onion.
Rui Frias, senior marketing manager at Cheez-It, said: “Cheez-It, the iconic American favourite, landed in the UK one year ago so what better way to celebrate that by launching a new flavour?
“The new variant joins the already popular line-up, and will provide shoppers with that cheesy, satisfying crunch that they can’t resist.
“Just in time for summer, the launch is tailored for those snack lovers seeking bold flavours for social sharing.”
