Unique home-grown fruit from Scotty Brand will be available for a limited time
SCOTTISH fruit and veg brand Scotty Brand has rolled out its unique Scottish-grown Golden Raspberries, exclusive to select Asda supermarket stores.
Available for a limited time only, the rare summer fruit will hit supermarket shelves across 5 and 6 July and will only be for sale whilst the crop lasts due to the rare nature of the product.
Asda worked closely with grower partners Bruce Farms – who handles the growing of Scotty Brand’s fruit products – and supplier Scotty Brand to bring the unique variant to the market with a limited amount of special release punnets available.
Geoff Bruce, director at Bruce Farms, said: “The Golden Raspberries have been a real passion project for us and it’s exciting to be at the forefront of introducing something new to the Scottish soft fruit sector.
“As growers, we’re always looking at ways to innovate and explore different varieties that not only thrive in our climate but also offer a unique selling point for customers.
“Our product development team sourced the rare ‘All Gold’ raspberries, and we are pleased to let consumers try them for the first time, however they will need to be quick as the crop is limited.”
Bringing all the flavour of traditional varieties that consumers will be used to and more, the premium Golden Raspberries are said to have a more delicate texture in addition to their distinctive yellow hue that sets them apart from the standard red-coloured berries.
Andrew Young, development manager at Scotty Brand, said: “At Scotty Brand, we’re committed to supporting Scottish growers and expanding variety of produce available to retailers and customers.
“Our long-standing partnership with Asda has enabled us to bring this exclusive new product to market, supporting growth and diversification within the sector while showcasing the exceptional quality of Scottish produce and the vital role of local, sustainable growing practices.”
