Aldi and Highland Fine Cheeses join forces to find the cheesiest joke
Aldi Scotland and Highland Fine Cheeses have launched a hunt for the nation’s cheesiest joke to celebrate International Joke Day (1 July).
The supermarket and cheese brand are asking consumers to submit their cheesiest joke for a chance to win a year’s supply of Scottish cheese from Highland Fine Cheeses.
Based in Tain in the Scottish Highlands, family-run Highland Fine Cheeses has been producing artisan cheeses for generations. It has supplied Aldi Scotland with high-quality, locally made cheese since 2012.
Highland Fine Cheeses’ range includes Specially Selected Caledonian Blue (175g) and Specially Selected Carnegie Brie (250g), both available for just £2.45
“International Joke Day is the perfect excuse to have a laugh, and we’re delighted to celebrate it with some of the cheesiest humour Scotland has to offer,” said Graham Nicolson, group buying director, Aldi Scotland.
“This light-hearted campaign not only taps into the nation’s love of a good pun but also shines a spotlight on one of our long-standing Scottish suppliers. We’ve worked closely with Highland Fine Cheeses for several years, and its award-winning cheeses have become one of our most popular dairy products. With an expert eye on all things cheesy, they’re perfectly placed to select this year’s cheesiest joke.”
Rory Stone, Director, Highland Fine Cheeses, said: “As lovers of all things cheese, we’re excited to lend our expertise as judges and celebrate the joy of a perfectly crafted joke. We’ve been making Scottish cheese for decades, so we know a thing or two about what it takes to be truly mature.”
To take part, simply share your best cheesy joke by commenting on Aldi Scotland’s competition post on Instagram or Facebook (@aldiscotland) on Tuesday 1 July, with the winner to be announced Tuesday 8 July.
The winning entry will see one lucky joker crowned the official King or Queen of Cheese, along with earning themselves a 12-month supply of Highland Fine Cheeses’ finest creations.
