Tia Maria and Sophie Ellis-Bextor are set to Shake up the Taste

Singer Sophie Ellis-Bextor fronts new Tia Maria campaign

COFFEE liqueur brand Tia Maria has launched a new partnership with pop star Sophie Ellis-Bextor in the new ‘Shake Up The Taste’ campaign.

Aiming to drive awareness for the coffee liqueur brand, the new marketing campaign will highlight Tia Maria has the ideal option for the classic Espresso Martini recipe. It also ties in a new twist on the classic formula and presents a new take on the classic cocktail made using different ingredients and syrups, but with Tia Maria still at the core.

The new video content is set on a rooftop location with Sophie Ellis-Bextor in her summer best grabbing a perfectly made Tia Maria Espresso Martini to enjoy with friends.

Social media content will also heavily feature the pop star including Sophie answering a few playful and cheeky questions complete with a unique ‘Tia Banana-Tini’ cocktail, the recipe for which can be found at the end of this article.

Tia Maria was used in the original recipe of the first Espresso Martini, says parent firm Disaronno International, as the creator Dick Bradsell noted the liqueur for its balance and taste.

Sophie Ellis-Bextor said: “If you watched my Home Kitchen Discos then you’ll know I love a great cocktail, so I’m thrilled to work with Tia Maria, who are such a timeless brand that know how to shake things up!

“I’m partial to a classic Tia Maria Espresso Martini, it’s such an iconic cocktail. There is something magical about raising a glass, enjoying that first sip and relaxing into the night…just gorgeous.”

Peter Dries, regional trade marketing director for Northwest Europe at Disaronno International, said: “Sophie represents the perfect ambassador for Tia Maria because she embodies the ideal mix between classic and contemporary dance music.

“Her music is for people who want to have fun, enjoy the moment but remaining classic and sophisticated – similar to Tia Maria consumers who would like to try the classic Espresso Martini and also some twist.”

Sophie’s Tia Banana-Tini

Method:
Pour all ingredients into a cocktail shaker over ice. Shake well and strain into a chilled glass. Garnish with banana sweets.