Bag a new Ford E-Transit van in Coca-Cola’s biggest ever RTD giveaway
DRINKS giant Coca-Cola Europacific Partners (CCEP) is set to fuel the ready-to-drink (RTD) momentum with retailers through a new competition to win an EV van.
Running until 14 August, the promotion offers convenience retailers the chance to win a customised Ford E-Transit electric van or one of 10 £500 depot vouchers for the firm’s alcoholic RTD range of drinks.
CCEP’s full RTD portfolio will be featured as part of the promotional set up which consists of:
• Jack Daniel’s & Coca-Cola, Jack Daniel’s & Coca-Cola Zero Sugar and Jack Daniel’s & Coca-Cola Cherry.
• Absolut Vodka & Sprite and Absolut Vodka & Sprite Watermelon.
• Bacardà & Coca-Cola.
• Schweppes canned cocktail range including Gin Twist and Paloma Bliss.
To enter the prize draw, convenience retailers must purchase any four or more cases of CCEP’s alcoholic RTD range from their chosen wholesale depot in a single transaction.
After this, customers then need to scan the QR code available in-depot POS kits or digital media containing the microsite QR code. Alternatively, they can visit the dedicated microsite at www.ccepartdwinavan.co.uk/com.
From their, retailers must enter their details into a form and retain their proof of purchase in case they are selected as a winner.
Retailers can enter the competition as many times as they like and all valid entries will be entered into a random draw in August and the lucky winners will be contacted with prizes fulfilled shortly afterwards.
The competition is live across major wholesalers across the UK now including Booker, Bestway, Dhamecha and Parfetts.
This latest piece of innovation follows on from a raft of NPD for CCEP’s RTD range including Jack Daniel’s & Coca-Cola Cherry, Absolut & Sprite Watermelon, Bacardà & Coca-Cola and, most recently, the Schweppes canned cocktail range.
Elaine Maher, associate director for alcohol RTDs at CCEP GB, said: “This giveaway brings together three things: growth, visibility and excitement. It’s the kind of activation that creates a real buzz in depot aisles and makes a tangible difference on delivery rounds, and we hope it inspires our retailers to really get behind the RTD category this summer.
“We’re proud to be backing the wholesale channel with our biggest RTD incentive to date – helping drive volume across depots, while giving convenience retailers a powerful reason to stock up.
“RTD has been the fastest growing alcohol segment globally for the past give years, and we’re still investing heavily to ensure our partners are equipped to capitalise on that momentum.
“This campaign is all about accelerating that progress and getting more of our products into consumers’ hands.”
