Nescafé Espresso range heads to the Villa
COFFEE brand Nescafé has announced its new partnership with ITV reality show Love Island as its official iced coffee partner.
Marking the first time the two have coupled up together, this collaboration marks a significant step for Nescafé in its brand-building strategy to reach a broader and younger audience of consumers.
Nescafé will exclusively stock the Villa with its iced coffee innovation Espresso Concentrated range, allowing cold coffee drinkers – and Love Island participants – a new way to make their favourite drink. Further to this, avid Love Istand fans will be able to take inspiration from watching the Islanders make iced coffee concoctions on the TV.
Consumers will be able to see all three flavours of the Nescafé Espresso Concentrated range in use across Love Island this summer which consists of Vanilla, Caramel and Classic.
The three variants rolled out across store shelves in spring 2025 as Nescafé aims to offer consumers a more barista-level quality drink from the comfort of their own homes.
This collaboration also coincides with the brand’s announcement of a partnership with digital magician and filmmaker Zach King, who will serve as the brand’s first ever global influencer. This collaboration furthers Nescafé’s goal to resonate with younger consumer bases including with shoppers aged 18 to 24.
Ingrid Hayes, marketing director for Nescafé UK and Ireland, said: “We are so excited to be partnering with Love Island to introduce our new Nescafé Espresso Concentrated range to both Islanders and iced coffee aficionados alike.
“We can’t wait to see how the Islanders connect over their morning coffee routines. We know coffee is an intrinsic part of the Love Island experience and we are proud to be offering more unique, indulgent and personalised experiences to iced coffee drinkers.”
Mike Spencer-Hayter, creative director of Love Island at Lifted Entertainment, said: “As we head into 10 years of Love Island, we are thrilled to welcome the Nescafé Espresso Concentrated range to the Villa this summer.
“We know how much Islanders love their iced coffees, and this is a perfect match. The product will be placed in the kitchen for the Islanders to make and enjoy throughout the series, as they debrief on all the juiciest Villa moments.”
