Monin shakes up the category in time for summer
LEADING syrup brand Monin is set to revolutionise the at-home iced drinks occasions with the launch of its new specially crafted concentrates range.
Available exclusively to 435 Tesco stores, the concentrates are available in four flavours: Blueberry Matcha Tea, Matcha Green Tea, Chai Tea and Cold Brew – the latter of which contains no added sugar.
The innovative concentrates range can simply be added to a glass of ice and milk of the consumers’ choice to create a coffee-shop style iced beverage from the comfort of the home.
Consumers need simply add 25ml of the concentrate of their choice for the perfect serve and, to highlight this simplicity of use, the product range will also be positioned in-store with some bespoke shelf-ready packaging stickers that explain in four simple steps how to create these drinks.
Shoppers will also have the chance to enter into a competition to win one of five at-home barista kits – inclusive of a Smeg coffee machine worth £399.95 RRP, three bottles of any Monin flavour of their choice, a month’s supply of Oatly and six premium Utopia glasses.
Retailing at £5 per 250ml bottle, each variant provides 10 iced drink serves, offering an affordable option for consumers who want to elevate their drinks this summer.
Jamie Carey, senior marketing manager at Monin UK, said: “This is really a exciting move for us. We’ve monitored the rise in flavoured iced drinks, and wanted to develop a product that not only tasted great, but made the matcha trend accessible to everyone, every day of the week.
“Last year, there were 996,000 searches for matcha on TikTok, and now we’re seeing flavoured matcha grow in popularity, too.
“We’re really confident in our matcha flavours, as well as the cold brew, which makes an iced latte in second and the chai tea, another coffee shop favourite.
“The demand for customisable drinks continues to grow, and we see a definite space for that at home. We’re thrilled to see this new range launch exclusively in Tesco and will be supporting it through in-store marketing as well as via social media and PR to drive demand.”
