Takis rolls out first non-spicy SKU to the market
VIRAL sensation brand Takis has introduced its first non-spicy snack variant with the launch of Intense Nacho.
Rated zero heat on the brand’s heat-o-meter, Intense Nacho has all the flavour intensity fans are familiar with without the heat, with an “extremely cheesy” taste to tap into the growing popularity of cheese flavoured snacks.
Already a hugely popular addition on shelves in the US, Intense Nacho was the third most bought flavour in the rolled tortilla segment in 2023, the brand is expecting to recreate this excitement once again in the UK market.
This comes after Vypr panel data which reviewed a consensus of 1000 UK respondent in January 20205. Some 77% of respondents all said they found the new flavour appealing, with a 80% saying they would buy Intense Nacho if they spotted it on shelf.
This could make this new variant a key player for the impulse opportunity for the months ahead, especially as more consumers seek snacks for hosting opportunities across the summer.
Available in Iceland stores now in 180g bags, each pack comes with an RRP of £3.
The new flavour follows on from the official roll out of one of the brand’s hottest products Takis Blue, which ranks at extreme on the brand’s heat-o-meter.
Becky Allan, marketing manager at Takis, said: “Since exploding into the UK market just two years ago, Takis has pioneered the heat segment, driving incremental growth to the category and experiencing value and volume growth in the last 12 months.
“We are known – and loved – by UK consumers for our extreme heat but understand that extreme heat isn’t for everyone.
“Our ambition has always been to disrupt the snacking market, and we are excited to launch a new flavour that might be a little unexpected and will keep the snacking category on its toes.
“Intense Nacho still has the signature Takis intensity – but without the spice. After all, intensity is for everyone!”
