Expanding Vimto confectionery with new Jazzies
LEADING confectionery distributor World of Sweets has unveiled its latest launch in partnership with Vimto.
Expanding on the variety of Vimto sweets products, World of Sweets has introduced the new Vimto Jazzies products to its range.
Available in a 120g bag with £1.25 RRP, the new Vimto-flavoured candy is expected to be a consumer-favourite and offers a Vimto-flavoured candy topped with crunchy sprinkles that has been made using the brand’s secret recipe.
They join a top-selling range of Vimto confectionery at the wholesaler which already includes Vimto Bon Bons, Vimto Fried Eggs, Vimto Fizzy Mallows and Vimto Juicy Mix Ups.
Kathryn Hague, head of marketing at World of Sweets, said: “We are thrilled to be sharing the launch of our new Vimto Jazzies, a great addition to our top-selling Vimto confectionery range.
“This new addition is the perfect example of how we are combining classic confectionery formats with exciting flavour innovations.
“We have certainly seen a consumer demand for products which lend themselves to the ‘newstalgia’ trend, and we think the Vimto Jazzies are perfect for this.
“They offer consumers the familiarity of sweetshop favourites while introducing a new flavour they are sure to love.
“Ahead of this product’s launch, we received lots of positive ‘intent to buy’ feedback from consumers. Since the launch date, we have seen retailers love these products and look forward to future additions to this exciting confectionery range.”
