Win tickets for family sleepover nights at the Natural History Museum
KIDS fruit snacks brand BEAR has brought back its wildly popular partnership with the Natural History Museum, offering families a chance to win a free sleepover.
Landing across grocery and convenience channels throughout May, the promotion is open to families with children aged 7-11 and builds on the massive success of the campaign from last year.
Natural Foods UK, BEAR’s parent company, said it saw a 29% uplift in new customers and a 7.6% growth in unit sales during the runtime of the competition in 2024.
As with last year, families will have the chance to win a dream-come-true overnight adventure at the Natural History Museum in London, and this year, there’s a brand new twist.
For the 2025 summer experience, the sleepovers introduce a night-time mission where young explorers hunt for dinosaur bones and work together to rebuild prehistoric skeletons.
The sleepover nights are set to take place on 20 June, 18 July and 22 August this year and a total of 12 families will win two tickets for this unforgettable experience.
Each prize offers the full overnight adventure, including a torchlit trail, which offers kids and their parents plenty of fun in store from dusk all the way through to breakfast.
Additionally, four of these 12 tickets are VIP prizes which will offer special perks including a cooked breakfast and a morning animal-handling show.
The campaign will run across packs of BEAR YoYos and all consumers need do is purchase one of these participating packs, scan the QR code and enter online.
Jo Agnew, marketing director at Natural Foods UK, said: “Following the incredible response from families and retailers last summer, we’re excited to be bringing this campaign back for another year, doing things even bigger and better, so that more of our customers have the chance to get involved.
“At BEAR, we only use natural ingredients and 100% real fruit, so partnering with the Natural History Museum, an organisation that shares our passion for the natural world, is a great fit.
“This year’s activation also brings our Wildly Irresistable marketing campaign to life in a fun and engaging way, with pop-up appearances from BEAR’s new mascot in life-size cutout form transforming the experience into a real-life scavenging hunt.
