Retailers are invited to ‘Bloom in Profit’ this season with exclusive promotions
BESTWAY Wholesale is set to support its retail customers this season with its new Easter campaign ‘Bloom in Profit’.
Designed to further empower retailers during the Easter period, this initiative provides independent retailers with exclusive offers, targeted promotions and valuable tools to help drive up footfall and increase sales.
Retailers will be greeted by some eye-catching Easter archways as they come into wholesale depots, leading to big brands “at sharp prices”. The campaign, which has landed both in depots and online and invites customers to follow through the Easter archway to discover nearly 200 unmissable spring deals across all categories.
Key brands and their latest NPDs will be part of this promotion, including Red Bull and its new Peach Summer Editon, the Strawberry & Cream flavour from Pepsi and the Doritos Dinamita Extra Flaming Hot range from PepsiCo, to name a few.
The four week campaign will feature digital screens across depots that highlight product promotions, amazing deals and will also be supported by some gamification elements that will allow customers to enter into a series of competitions.
Bestway reckons it will be able to offer some competitive prices, improved margins and tailored support to ensure its retail customers will be able to thrive during the spring season and maximise sales ahead of summer.
And to further celebrate the wholesaler’s 50th anniversary, Bestway is offering 50% plus for profit on return across leading brands and products. This carries on the firm’s ‘Thank You’ event which kicked off in January.
Kenton Burchell, trading director at Bestway Wholesale Group, said: “Over the past 18 months, Bestway has led the Cash & Carry market with best-in-class seasonal campaign, offering market-leading prices and strong margins that drive real value for our customers.
“These campaigns are strategically focused on top-performing brands, first-to-market product launches, and standout in-depot pop-up experiences – creating impactful moments that disrupt the everyday customer journey and add real excitement for our independent retailers.
“Easter is a key trading period for the convenience channel, and at Bestway, we’re committed to giving back – not just to our customers, but also their shoppers – by delivering exceptional value and exclusive launches that set the stage for strong sales momentum into the summer months.”
