Burst off-trade sales this summer with Cherry Hooch
READY-TO-DRINK alcohol brand Hooch has unveiled its latest flavour development with its new Cherry Hooch drink.
Bursting with cherry flavour and the signature Hooch fizz, this latest launch from Global Brands aims to provide a fresh and vibrant twist for the off-trade in time for the spring months.
Cherry Hooch brings a sweet and tangy take to the classic Hooch flavour, with a bold cherryade taste and an extra vodka kick at 3.4% ABV.
Appealing to both fans of the brand and adventurous drinkers alike, Global Brands reckons the new launch will encourage consumers to embrace some nostalgic feelings with a refreshing touch as the mercury begins to rise.
Further to this, the firm reckons the cherry flavour will appeal to Gen Z and Millennial customers in particular, with searches for ‘Cherry Coded’ up by 325% on the social media platform Pinterest when compared to last year.
Along with this, Nielsen data for RTDs found that the value of cherry flavourings is up 225%, with a reported volume sales rise of 182% in 2025.
Cherry Hooch will be available in a 440ml can format with an RRP of £1.70 from the beginning of April and joins other variants on the shelf including classic Lemon Hooch, Raspberry Pink Hooch and Tropical Blue Hooch. A larger 700ml bottle will also be made available later on this year, in time for the summer season, which will have an RRP of £2.99.
Jacob Barrett, brand manager at Hooch, said: “As demand for bold fruit flavours continues to grow, Cherry Hooch is the perfect way to shake up the drinks aisle and on-trade venues.
“Whether enjoying is straight from the can or mixing it up in creative cocktails, this new flavour is here to make a statement.”
