Walkers Snacks builds anticipation for new film
SNACKS firm PepsiCo has extended its partnership with Warner Brothers to celebrate the release of A Minecraft Movie with a new on-pack promo across its Walkers Snacks brands.
Running from 24 March, the new activity will run across Walkers Snacks’ brands including Wotsits, Quavers and Monster Munch and will offer consumers the chance to win prizes every hour between 6am and midnight until 18 May.
To enter, all consumers need do is purchase a qualifying pack included in the promotion and scan the QR code or visit this link. Entry requires account registration, full name, an email address and country details.
Lucky shoppers will be in with the chance to bag some A Minecraft Movie tickets, branded hoodies, T-shirts and backpacks with a grand prize draw of a trip for two to Hollywood – including a tour of the Warner Brothers Studio.
Those who purchase a qualifying pack and enter the promotion will automatically be entered into the grand prize draw.
PepsiCo reckons the new on-pack promotion will help in building up snacks sales with retailers across the country and encourage trial with shoppers. This follows PepsiCo’s collaboration between the film and its Doritos brand.
Rachael Smith, senior marketing manager at Walkers, said: “We are on a mission to bring even more excitement to the savoury snacking category this year, so what better way to achieve this than by partnering with one of the biggest movie launches of 2025?
“Our collaborations with Warner Brothers for the new A Minecraft Movie aims to boost retailers’ sales by allowing them to offer their shoppers the chance to win epic prizes and experiences.”
