Trial opportunity before making the purchase
PRIVATELY-OWNED whisky distillery Bladnoch has unveiled its new global tasting initiative to encourage more trial of its range of drams for consumers.
Dubbed the ‘dram back’ initiative, the new offer will allow consumers to sample some of the Galloway spirit for themselves before committing to the purchase of a full bottle.
Running from March, the offer is available on Bladnoch Wave I: Time & Maturation, before it will roll out across three more of the distiller’s most popular whiskies: Bladnoch Alinta, Bladnoch Samsara and Bladnoch 8 Year Old.
As part of the tasting initiative, 50ml dram sample pouches of Bladnoch Wave I: Time & Maturation will be available to order directly from the Bladnoch website, priced at £15, which includes postage and packaging, allowing whisky fans to put taste considerations first when deciding on their next whisky purchase.
Further to this, each tasting pouch has been made with sugarcane, offering a sustainable and eco-friendly way to try a new whisky dram.
And for a limited time only, Bladnoch will also give the ‘dram back’ to each of its customers if they go on to purchase a full-size bottle of the whisky they sampled at a later date, with the cost of the initial dram deducted from the bottle price at checkout.
Nick Savage, master distiller at Bladnoch Distillery, said: “Our taste-first philosophy is at the heart of everything we do at Bladnoch. We’re proud of our signature grassy, floral spirit, which is typical of the Lowlands.
“However, we also use our taste-first approach to take educated risks and provide a range of whisky experiences, rather than being constrained by traditional whisky conventions.
“We believe that the best way to understand our taste-first philosophy is to taste it. Our ‘dram back’ initiative is our way of saying thank you for supporting our whisky, and we’re looking forward to sharing more drams with our whisky fans around the world this spring.”
