New packs aim to drive up sales with families
BISCUIT treats firm Fox’s Burton’s Companies (FBC) has unveiled a new limited edition pack for its Fox’s Party Rings brand with the new Strawberry flavour.
Offering shoppers a creamy taste and smooth strawberry taste, the new Party Rings Strawberry are available in stores now with an RRP of 90p per 125g pack.
FBC said the new launch aims to engage with and excite existing Party Rings customers and bring in new shoppers to the brand, with a particular focus on attracting families.
This comes after Kantar data highlighted that strawberry was the number one flavour across all family age groups with an 85% purchase intent helping to make this new limited-edtion flavour a must-stock with retailers who want to boost up family basket spend.
The limited edition Party Rings Strawberry also come as FBC gears up the brand for a refresh to bring a new and playful nature to Party Rings, complete with a new “colour me in” design. This new revamp will be completed by May 2025.
Robin Norton, head of category insight at FBC, said: “We know Party Rings fans love a new flavour and that flavour variants do a great job of attracting families, so we’re confident that the addition of Strawberry to the range will drive excitement amongst our customers and opens up incremental biscuit and basket spend.
“The launch of this limited-edition range will also see the introduction of our brand-new look and feel designed to give the brand a more fun, modern appearance that will stand-out on shelf.
“We have some exciting things to come for Party Rings this year and this is just the first step on our journey to make sure we’re bringing more fun to the everyday for everyone.”
