The Hershey Company rolls out new Easter range
AMERICAN chocolate firm The Hershey Company has unveiled a tranche of NPD for both the Reese’s and Hershey’s brands for the upcoming Easter season.
Complete with gifting options as well as self treat chocolates, the lineup for 2025 consists of Reese’s Peanut Butter Egg 413g with an RRP of £14, Reese’s Spring Sprinkles Big Cup King Size 73g bars with an RRP of £2 and the Hershey’s Cookies ‘N’ Creme Egg 390g with an RRP of £12.
The trio are available for purchase across all major supermarkets now and could make an ideal Easter gift for fans of the two brands here in the UK.
The Reese’s Peanut Butter Egg includes a 170g Milk Chocolate Peanut Butter filled egg, providing consumers with the flavour combination that fans of the brand have become so familiar with, as well as a 170g bag of Reese’s Mini Peanut Butter eggs for an additional treat.
The new Reese’s Spring Sprinkles Big Cup King Size features two big peanut butter cups with Reese’s peanut butter and spring-shaped sprinkles inside, playing into those self-treat opportunities for consumers during Easter.
Hershey’s Cookies ‘N’ Creme Egg includes an XL 300g Cookies ‘N’ Cream flavoured egg along with a 90g Hershey’s Cookies ‘N’ Creme chocolate bar, ideal for Hershey’s fans. Featuring a smooth, white chocolate flavoured shell, the egg is studded with cookie pieces throughout creating a crunchier texture for consumers.
Jackson Hitchon, general manager of Europe, Middle East, Africa and world travel retail at The Hershey Company, said: “Easter remains a critical moment to drive penetration and attract new shoppers, and Reese’s continues to outperform the Easter singles market by 14%, reinforcing its position as a seasonal favourite in the UK and beyond.
“As consumer demand for white chocolate surges by 20.2% year-on-year, our latest innovations aim to capitalise on this growth and encourage even more trial this Easter.
“By delivering fresh, seasonally relevant twists on our most loved products, we are not only enhancing the shopper experience but also unlocking greater opportunities for our retail partners to maximise sales throughout the season.”
