Nescafé moves into ready-to-drink multi-serve format
COFFEE brand Nescafé has entered into the ready-to-drink (RTD) iced coffee market for the first time with its new Nescafé Iced Latte multi-serve cartons.
Available from March, consumers in the UK will be able to enjoy an iced latte drink from Nescafé in a convenient 750ml RTD carton.
The new multi-serve format comes in two variants consisting of Iced Latte and Iced Caramel Favour Latte and contains only 92 calories per 250ml serve.
Aiming to offer consumers a more indulgent and convenient coffee, the drinks have been designed to be enjoyed cold and need simply to be shaken before pouring out into a glass with ice.
Ingrid Hayes, marketing director for Nescafé UK and Ireland, said: “We are so excited to be introducing the new Nescafé Iced Lattes to coffee lovers in the UK.
“Whether you’re enjoying a well-deserved break or catching up with friends and loved ones, it’s never been easier to enjoy the sweet taste and creamy texture of a perfect iced latte.
“Nescafé is dedicated to meeting the evolving preferences of consumers and we are delighted to showcase this commitment by providing even more ways for coffee drinkers to enjoy the exceptional taste of Nescafé in the comfort of their homes.
“We’re thrilled to be bringing more unique and indulgent experiences to coffee enthusiasts in the UK.”
