Monster helps retailers get in on the action
ENERGY drinks brand Monster Energy has launched its latest partnership promotion with the Ultimate Fighting Championship (UFC) to help tap into the demand for live Mixed Martial Arts (MMA) entertainment.
From now until 30 April, Monster Energy is offering consumers the chance to win a mega UFC experience with the chance to win two ringside tickets to see their favourite fighters up close and personal during a match.
All fans need do is scan the QR code found on cans, or on in-store POS materials, of Monster Energy to enter the competition. Shoppers can also visit the brand’s website to enter for a chance to win as well.
UFC athletes will also help to boost awareness for the campaign through promotional activity as well as via Monster’s wider UFC sponsorship, which has been running since 2015.
To help retailers get in on the action, Coca-Cola Europacific Partners (CCEP) has provided a sleuth of POS materials for store owners to make use of, including physical and digital assets all of which can be accessed via My.CCEP.com.
This new promotion helps to build on the momentum for the Monster Energy brand, says CCEP, which most recently included the launch of the new Monster Juiced Rio Punch variant.
Helen Kerr, associate director of commercial development at CCEP, said: “Monster and the UFC are the fastest-growing brands in their respective fields. This latest promotion gives our brand fans the incredible opportunity to get up close and personal with the action – which we know they love.
“It truly embodies the spirit of Monster Energy and underscores our commitment to bringing unique and engaging experiences to our valued fans.
“We’re encouraging retailers to get on board and take full advantage of this promotion as we bring together these two fast-growing brands.”
