30 stores are in with the chance to win cash rewards
RETAILERS are in with the chance to grab some prizes with the launch of Doritos Dinamita through a new partnership with cash rewards app *shopt.
PepsiCo is giving 30 stores the chance to win cash prizes and merchandise through the new promotion by asking retailers to simply take an image of their Doritos Dinamita stock and displays in store.
The competition is live now until 16 March and retailers need simply sign up to the *shopt app, send a snap of Doritos Dinamita stocked in their store and be entered into the draw to win a share of a £3,000 prize fund.
Two stores will win £500 each, and a further four will bag £250 each. 10 runner ups will receive £100 via their *shopt accounts and there will also be a host of Dinamita merchandise hampers up for grabs for the remaining 14 stores, including t-shirts, bottles, mugs, pens, till mats and notebooks.
Entries are limited to max one per store as well and winners will be notified within 30 days of the prize draw closing as well.
Ed Merrett, wholesale controller at PepsiCo, said: “We’re delighted to see how the launch of Doritos Dinamita has set the channel alight so far. As a convenience exclusive, it’s vital that we hit the ground running in driving maximum awareness among retailers and visibility in stores to engage shoppers, too.
“We’ve been blown away by customer response so far and by offering even further incentive to back our hottest NPD this year, we’re ensuring Doritos Dinamita is unmissable.
“Our ongoing partnership with *shopt is the perfect way to offer retailers cash rewards to support them in making store improvements, supporting local initiatives or in turn, rewarding their own teams.”
