Responding to surging demand for sugar-free
FRUITY soft drinks brand Mogu Mogu is set to capitalise on consumer demand for sugar-free alternatives with the launch of its new Zero Sugar drinks range.
The new range of sugar free soft drinks promises to deliver the same distinct drinking experience that fans of Mogu Mogu already expect from the range, such as the unique chewable Nata de Coco pieces as well as the punchy, fruity flavours.
To kick off this new range, Mogu Mogu has rolled out two variants consisting of Zero Sugar Summer Berries and Zero Sugar Tropical Delight as the brand said it looks to drive penetration with more consumers.
The new duo will launched in wholesale and convenience channels from 1 March with an RRP of £1.10 to £1.20 for the range.
This comes after the British Soft Drinks Association Annual Report for 2024 found that seven out of 10 soft drinks shoppers are now seeking low or no-sugar beverages from stores.
Ash Chadha, sales & marketing director at ASCO Foods – parent company to Mogu Mogu, said: “Shoppers are becoming more health-conscious and are increasingly looking to add zero sugar drinks into their repertoires, but not at the expense of sacrificing taste or enjoyment. Flavour is still their number one priority.
“With our new Zero Sugar range, we’ve been able to balance reducing sugar with delivering the signature Mogu Mogu ‘Sip. Chew. Feel’ experience and without compromising on taste.
“We’re also pleased to be debuting the range with two vibrant, refreshing flavours that will offer a totally new taste sensation for fans of Mogu Mogu, but which also complement our existing portfolio of bold, fruit-flavoured drinks.
“As a result, we feel we’ve created the perfect formula to help retailers double up on growth and make the most of the surge in popularity for both the sugar-free segment and Mogu Mogu.”
