Delivering on innovation for chilled coffee drinks
LEADING independent chilled coffee brand Arctic Coffee has brought a boost to the category with the launch of its new sub-brand Arctic Frappe.
Launching onto shelves this March, the new drinks introduce two indulgent and trend-driven chilled coffee drinks to the table with a Chocolate Fudge and – what Arctic Coffee calls a category first – the Caramelised Biscuit flavour.
Both will be available from 3 March across Tesco and Morrisons stores with an RRP of £1.40 per 330ml drink carton.
The Arctic Frappe Caramelised Biscuit variant offers consumers an on-trend caffeine kick with a rich, flavour-packed drink. Meanwhile, the Chocolate Fudge complements this with an indulgent and sweet drink that delivers a pick-me-up treat for shoppers.
Arctic Coffee said the new range directly responds to Gen Z consumers in particular, who are seeking these more indulgent, chilled coffee drinks. In fact, data which Arctic Coffee quoted found that 53% of Gen Z shoppers will purchase an RTD chilled coffee drink at least once a week – with 43% making the purchase twice weekly.
The new Arctic Frappes will also be supported by a media plan that covers digital and social channels to help raise awareness, with further in-store activations as well as a consumer sampling campaign that will kick off this summer.
Jo Taylor, brand manager at Arctic Coffee, said: “With the launch of Arctic Frappe, we set out to shake up the chilled coffee sector with something fresh, exciting and undeniably indulgent.
“We saw an opportunity to create an iced coffee that speaks directly to younger Gen Z consumers – those who love experimenting with new flavours but also need products to be accessible and affordable in mainstream retail.
“Arctic Frappe delivers exactly that: fun, indulgent iced coffee moments anytime, anywhere. This launch marks a major step in Arctic Coffee’s growth, expanding the RTD iced coffee market with more variety and flavours.
“The Arctic Frappe range is bold, playful and unapologetically indulgent. This is reflected in our standout branding, innovative pack formats and new flavours, offering something fresh and exciting for younger iced coffee lovers.”
