Three fruity flavours roll out with zero sugar
SOFT drinks giant Coca-Cola Europacific Partners (CCEP) has unveiled a trio of new flavours in the zero sugar line-up for its Fanta brand.
Two variants will join the core range of Fanta drinks from 24 February, with the new Fanta Zero Sugar Apple and Fanta Zero Sugar Raspberry offerings. The two new flavours will be available across a range of formats, with 330ml cans and 500ml rPET plastic bottles for on-the-go consumption as well as larger two-litre rPET bottles for sharing occasions at home.
This will then be followed up by the limited-edition Zero Sugar Tutti Frutti variant, which rolls out mid-March in a sleek, slimline can format with a vibrant mix of fruit flavours consisting of peach, pineapple and banana.
All three launches will be supported by a multi-million-pound marketing campaign, including influencer partnerships, OOH advertising, social media and experiential events.
Convenience retailers will also be able to make the most out of this activation by requesting POS kits from My.CCEP.com.
Rob Yeomans, VP for commercial development at CCEP GB, said: “We’re excited to be expanding our core Fanta Zero Sugar range with the introduction of tangy Fanta Zero Apple and sweet Fanta Zero Raspberry which will cater to consumers’ growing appetite for apple and raspberry flavours.
“Our limited-edition Tutti Frutti Zero Sugar is like a carnival in a can, boasting a vibrant design that catches the eye and offering a nostalgic flavour.
“Limited editions are a great way to engage new shoppers, getting people excited and talking about the Fanta brand, while helping our customers drive sales.”
