A fruitful Smash for the Tango limited edition range
FRUITY soft drinks brand Tango has unveiled the latest flavour in its Editions series with the new Strawberry Smash variant.
Blending together flavours of strawberry and pineapple, the new variant marks the latest addition to Tango’s annual rotational flavour series. Previous Editions have included Tango Mango, Paradise Punch and Berry Peachy and, following suit with these variants, is also sugar free.
Rolling out from February, Tango Strawberry Smash will be available for a full year across a range of formats consisting of 330ml cans, 500ml bottles – including price-marked packs – two litre bottles as well as eight can or 24 can multipacks.
Ben Parker, VP sales off-trade at parent company Carlsberg Britvic, said: “We know how hotly anticipated the next big launch from Tango always is, and with its refreshing strawberry taste and striking pack design, we anticipate this launch being a big hit with shoppers.
“Soft drinks is a crowded but exciting category so, we know how important it is to create innovative flavours and products that will stand out in the chiller and appeal to all ages – from Gen Z through to families.
“We will continue to support retailers in keeping their shoppers engaged, and we’re excited to see Tango Strawberry Smash in action this year.”
