Offering a sugar-free dual-layered sweet innovation
CONFECTIONERY giant Ferrero UK has unveiled its latest innovation for the Tic Tac brand with its new Tic Tac Two range.
Offering dual flavours across every pack, the sugar-free product brings a fresh twist to the timeless brand across three flavour combinations. These consist of Raspberry & Lemon, Strawberry & Lime and a Fresh & Mild Spearmint.
Ferrero reckons the new launch will be able to contribute some further value to the impulse category, with Nielsen data showing that Tic Tac remains among the top five brands within the pocket sugar confectionery subcategory.
Further to this, the firm believes the range’s packaging and dual flavour concept will help to create standout on shelf and attract further impulse purchases from consumers, whilst appealing to the young adult demographic who wish to try something new from a well-trusted brand.
Tic Tac Two is set to roll out across grocery, convenience and wholesale channels from February with an RRP of £1.70 per 38.5g pack.
A spokesperson for Ferrero said: “This launch positions Tic Tac as the perfect refreshment for on-the-go occasions, introducing a playful twist for consumers’ evolving preferences.
“We’re continuing to innovate and are confident Tic Tac Two is a great addition for retailers looking to tap into the growing demand for on-the-go products.”
