Highlighting consumers’ favourites for this year
THE winners of Product of the Year 2025 have now been revealed, as decided by 8,000 UK consumers in an annual survey of NPD.
Working in association with Kantar, Product of the Year (PoY) has gained a reputation for putting brands and products on the map by giving them some well-earned recognition.
This year, PoY has pointed out some emerging trends in beauty, homeware and pet products that have dominated this year’s list, with two new categories making their debuts in 2025 – ‘Financial Services’ and ‘Garden Lifestyle’.
The research was conducted independently by Kantar and brought together 8,000 consumers to decide which new products deserved to have the iconic red Product of the Year logo accolade.
PoY has said this on-pack logo ensures these products are instantly recognisable as a product of excellence and one worth stocking up on for convenience retailers.
Helga Slater, managing director of PoY, said: “We’re delighted to see so many incredible innovators receive the recognition they deserve. From category-firsts to world-firsts, this year’s winners reveal an exciting consumer landscape and what better recognition than that of the voting public – all 8,000 of them!”
The full list of 2025 Product of the Year winners have been broken down across 39 categories and are as follows:
Bed – Simba St Ives Ottoman Bed, Simba Sleep Ltd
Bedding – Simba Hybrid Pillow, Simba Sleep Ltd
Beer – Birra Moretti ‘Sale Di Mare’, Heineken
Bladder Weakness – TENA Silhouette Incontinence Underwear, Essity UK Ltd
Body Skincare – Dove Advanced Care Body Wash Range, Unilever
Cat Food – Felix Doubly Delicious Dry Cat Food, Nestlé Purina Petcare
Chewing Gum – Mentos Pure Fresh Gum Duo Packs, Perfetti Van Melle
Chips – Birds Eye Crispy Chips, Birds Eye
Cider – Strongbow Strawberry Cider, Heineken
Coffee – Kenco Millicano Cadbury Mocha, Jacob Douwe Egberts
Crisps & Bagged Snacks – Extra Flamin’ Hot Doritos, Walkers Max and Wotsits Crunchy, PepsiCo
Dog Food – Winalot Friday Suppers, Nestlé Purina Petcare
Eco Packaging – The British Crisp Co. Recyclable Paper Crisp Packet, The British Snack Co.
Facial Skincare – NIVEA Serum-Infused Micellar Water Skin Glow, Beiersdorf UK Ltd
Financial Services – Starling Bank Personal Current Account, Starling Bank
Flavoured Milk Drink – Starbucks Frappuccino Caramel No Added Sugar, Arla Foods
Formula Milk – Aptamil Follow On Milk Tabs, Danone UK & Ireland
Frozen – Farmfoods Roasted Sliced Chicken, Farmfoods
Garden Lifestyle – Keter Signature Garden Storage Box, Keter
General Household – Harpic Hygienic & Fresh Stickers, Reckitt
Hair Colour – Schwarzkopf Oleo Intense, Henkel
Home/ DIY – Command X-Large Picture Hanging Strips, 3M
Household Cleaning – Cillit Bang Expert 100% Limescale Remover, Reckitt
Household Fragrance – Air Wick Essential Mist, Reckitt
Household Paper – Flash Kitchen Roll, Navigator Tissue UK
Laundry Additive – Comfort Scent Booster Elixir, Unilever
Laundry – Persil Wonder Wash Range, Unilever
Male Grooming – Wilkinson Sword Hydro 5 Razor, Edgewell
Mattress – Slumberland Air 6.0 Memory Mattress, Bensons for Beds
Menstrual Care – Always FlexProtect, Procter & Gamble
Nicotine Pouch – VELO Icy Fruits, British American Tobacco
Period Care Underwear – Bodyform Period Pants, Essity UK Ltd
Premixed Spirit – Jack Daniel’s & Coca‑Cola, The Coca-Cola Company
Protein Drink – Starbucks Protein Drink with Coffee, Arla Foods
Suncare – Hawaiian Tropic Hydrating Protection Lotion SPF50, Edgewell
Sweets – Mentos Discovery, Perfetti Van Melle
Toilet Tissue – Andrex Ultimate Quilts Vanilla & Sandalwood Fragranced Toilet Tissue, Kimberly-Clark
Vegetarian – Lurpak Plant Based, Arla Foods
Wipes – Wet Ones Be Fresh Antibacterial Wipes, Edgewell
