Limited cherry flavour rolls out across sugar free variant
SOFT drinks giant Coca-Cola Europacific Partners (CCEP) has unveiled a new limited edition flavour for Dr Pepper Zero Sugar for this Valentine’s.
Rolling out from 27 January, the new limited edition Dr Pepper Zero Sugar Cherry Crush will come in a 330ml can as well as 500ml and two litre bottles, with an eight pack of 330ml cans as well. Price-marked formats for both the canned and 500ml bottles will be made available for the convenience channel as well.
The new Dr Pepper Zero Sugar variant features a cherry flavour as well as a playful limited edition design with roses front and centre to help deliver further stand out across shelves.
The launch of the new variant is set to coincide with Valentine’s Day, says CCEP, and will be supported by an integrated Valentine’s-themed marketing campaign.
This will include influencer activity, in-store sampling and experiential OOH advertising which will encourage consumers to step into the Dr’s billboard-office for some romantic ‘advice’.
Convenience retailers can also request Dr Pepper Zero Sugar Cherry Crush POS materials and download digital assets via My.CCEP.com to help bring the launch to life in stores.
Rob Yeomans, VP for commercial development at CCEP, said: “Dr Pepper has a loyal fanbase thanks to its unique taste, and continues to deliver growth ahead of the wider flavoured carbonates category.Â
“We’re really excited for fans to try the new cherry twist on our zero sugar variant, a flavour which we know goes down well with shoppers and drives sales in retail.
“The supporting campaign is packed with personality – as is always the case with Dr Pepper – and we can’t wait to see how retailers get behind it and activate in store.”
