Shoppers are in with the chance to share a money-can’t-buy football experience
CONSUMER competition Cadbury FC is back for 2025 with its latest promotion ‘The Winning Pass’ giving shoppers the chance to win a money-can’t-buy football experience for themselves and three guests.
Six lucky winners will get to experience their own personalised dream match day, says Mondelēz International, each with three of their friends at a participating football club, with travel and a luxury hotel stay included.
Further to this, shoppers will have a chance to win one of hundreds of exclusive match tickets from Cadbury FC Partner Clubs or one of hundreds of £20 or £10 lifestyle vouchers.
The off-pack promotion runs across the entire range of products from brands including Cadbury, Sour Patch Kids, Trebor and Maynard Bassetts.
To enter the competition, shoppers simply need to pick up a participating product, enter the barcode and batch code at www.thewinningpass.cadbury.co.uk and select their preferred participating club and are immediately entered into the prize draw.
Participating clubs for 2025 include Arsenal, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United and Tottenham Hotspur. As well this, Cadbury Partner Clubs also consist of Arsenal, Celtic FC, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United, Rangers FC and Tottenham Hotspur.
Mondelēz said the timing of the campaign, running from 6 January to 21 March, aims to boost retailers’ sales after the busy Christmas period.
The campaign will be supported by OOH, social media and radio advertising, as well as in-store activations including POS materials to help retailers get shoppers engaged with the promotion.
Chris Parker, brand manager for Cadbury at Mondelēz International, said: “Our previous Cadbury FC promotions have been tremendously successful over the last three years and building on this to launch The Winning Pass in 2025 will help further increase the impact and excitement around our Cadbury FC partnerships.
“We’re excited to be bringing consumers even more prizes this year to kick off 2025 in style and help drive purchase in store for retailers.”
