Consumers can win a trip to Germany to see the cup final
CRISPS brand Walkers is set to kick off the next stage in its partnership with the UEFA Champions League with a new on-pack promotion for the Walkers Max brand.
Set to run from 20 January until 23 March, the on-pack promotion will be seen across Walkers Max packs in sizes 140g, 70g PMP, and 50g and offers football enthusiasts the chance to win a UEFA Champions League final experience in Munich, Germany.
There are 1,610 instant prizes up for grabs in the promotion, including 1,330 UEFA Champions League hoodies, 280 UEFA Champions League footballs as as well the grand prize of two trips for two to the UEFA Champions League Final in Germany on 31 May, with tickets, travel and accommodation included, with an extra £500 spending money.
To enter, shoppers need simply purchase a qualifying pack of Walkers Max, scan the QR code found on packs and follow the instructions on the website.
Wayne Newton, senior marketing director at Pepsico – the firm behind the Walkers brand – said: “Football is more than just a sport, it’s a cultural moment that brings people together, and Walkers Max wants to be at the heart of these occasions.
“With this on-pack promotion, we’re not just offering shoppers a chance to win incredible prizes but we’re also elevating matchdays and cementing Walkers Max as the go to snack for football enthusiuasts.
“This promotion positions Walkers Max as the ultimate snack companion for all football occasions and adds some excitement to the crisps, snacks and nuts category while helping retailers to increase sales by driving more snacking occasions by attracting new customers and encouraging repeat purchases.”
