Hop on to the seasonal opportunities presented by Easter
INTERNATIONAL snacks firm Mondelēz International has announced its line-up for the 2025 Easter season, complete with returning favourites and new innovations.
First up, the firm has rolled out the new Cadbury Easter Favourites Pouch, its first ever confectionery pouch product made from paper. Made to be easily recyclable from home, the paper pouches contain Mini Cadbury Dairy Milk Eggs, a treat-size bag of Cadbury Mini Eggs and Cadbury Creme Eggs.
2025 also sees the introduction of Cadbury Dairy Milk & White Half & Half Ultimate Egg – the latest addition to the Cadbury Ultimate Egg range. The new egg aims to tap into the consumer demand for innovation and exciting new products.
Like the rest of the Ultimate Egg line-up, the Dairy Milk & White Half & Half Egg includes a portionable element for shoppers with Cadbury Dairy Milk and Cadbury Dairy Milk White Chunks featured inside the pack.
Further to this, the Cadbury Caramilk Egg will be made available in major retailers across the UK in 2025, driving up sales with consumers who enjoy the golden caramel variant with the novelty of the egg shell format.
This Easter will also see the launch of the redesigned Cadbury Dairy Milk Hollow Bunny, showcasing what Mondelēz has called a “modern, fun and eye-catching design”.
And the Toblerone Edgy Egg is set to return this year as well with an extra treat inside. The egg now features Toblerone’s diamond shaped Truffles inside to help bolster the impressive egg segment, says Mondelēz.
Charlotte Parkes, senior brand manager for Cadbury Easter, said: “We’re excited to be bringing retailers and shoppers our brand-new Easter Favourites Pouch and our expanded range of shell eggs across a variety of brands this Easter, with something to suit all tastes and occasions.
“We’re confident our varied Easter 2025 line-up will generate excitement among shoppers and help retailers bolster their seasonal offerings, as well as helping to boost their gifting and sharing sales.”
