Exciting prizes for consumers and retailers to be won
SNACKS giant KP Snacks has announced new promotional activity for its McCoy’s brand, complete with prizes for retailers and consumers to win.
Set to run across McCoy’s PMP and grab bag formats, the new Bank of McCoy’s promotion gives consumers the chance to win instant prizes of up to £1,000 in cash or free crisps. The entire prize vault has a worth of £100,000.
To enter the competition, shoppers need only scan the QR code on-pack and input a unique code that will tell consumers whether or not they have won.
The on-pack promotion will kick off from 20 January and will run until 13 April, giving consumers plenty of time to make the most out of the prize giveaway.
In addition to this, retailers are in with the chance of winning their share of a £50,000 prize vault too. The retailer-exclusive promotion is running across all McCoy’s PMP cases, with a similar scan-to-win mechanic.
KP Snacks is also set to distribute new POS materials as part of this promotion, to help call out about the activity across stores including themed dump bins, FSDUs, floor vinyls and shelf wobblers.
Stuart Graham, head of convenience and impulse at KP Snacks, said: “We’re excited to be getting 2025 off to a strong start with one of our biggest on-pack promotions to date.
“The Bank of McCoy’s incentive effectively engages both our loyal customers and valued retailer partners, and we’re made it easier than ever for retailers to get involved by simply scanning the QR codes on product cases.
“McCoy’s is a mainstay of the crisps, snacks and nuts category as a trusted, recognisable brand and the promotion will help to drive further brand penetration and boost impulse purchases.”
