Kicking off a landmark year for a much-loved classic confectionery brand
CLASSIC confectionery brand Rowntree’s Jelly Tots has kicked off a landmark year with the launch of its new Jelly Tots Tangy variant.
The launch marks the brand’s first step into the sour sweet category, offering consumers a blend of flavours that combines nostalgia with tanginess, says parent firm Nestlé.
Packaged in a 140g sharing bag, the sweets are made using real fruit juice and are suitable for vegans to help them appeal to a broader audience of shoppers.
Each pack comes with an RRP of £1.50, making them an ideal addition to sharing occasions this year, whether this be a family gathering or social events with friends.
It is also set to be a landmark year for the Jelly Tots brand as it is set to celebrate its 60th birthday in 2025, illustrating the nostalgic nature of the confectionery brand for consumers.
Hayley Nixon, senior brand manager at Rowntree’s, said: “At Rowntree’s, we are dedicated to bringing joy and innovation to our fans. With Jelly Tots Tangy, we’ve taken a beloved classic and added a refreshing twist that we believe will resonate with both new and loyal fans alike.
“it’s not just a sweet; it’s a fun experience to share and enjoy together.”
