Mars Wrigley offers refreshment and reassurance
CONFECTIONERY giant Mars Wrigley has launched to new PMP formats for its Extra Refreshers range.
Aiming to build up support for gum sales across the convenience channel, the new PMP packs will be available across the Extra Refreshers Bubblemint and Tropical flavours.
The format offers consumers 30 pieces of gum per pack, with an on-pack price of £2.50 each.
The timing of the new launch is ideal for the gum market says Mars Wrigley as the firm remains keen to drive up the market across retail, with these launches illustrating how important the convenience market is to company.
This comes as Mars Wrigley aims to drive up the overall gum market across the whole of the UK as well, with an ambition to change the way in how consumers approach missions within the category.
Ross Ripamonti, gum brand director at Mars Wrigley, said: “The benefits of PMPs are well known – they offer a quick price comparison and can capture the impulse shopper’s attention to drive retailers’ incremental sales.
“Our new PMPs deliver on this by providing trending flavours that communicate value to the shopper.
“This is a hugely exciting time for the category and the Extra Refrehsers brand. This year, we are putting a multimillion media investment behind our fruit gum range, including Extra Refreshers PMPs, to bring the product benefits to life and support sales within the convenience channel.”
