Get the family into the festive spirit this year
BAKERY kit brand Betty Crocker has rolled out its new Cookies for Santa Cookie Kit to help families get into the festive spirit this Christmas Eve.
Available now in Sainsbury’s, Morrisons, Co-op and One Stop stores, the new Cookies Kit aims to capture the magic at Christmas and get families baking together this year.
The Kit offers consumers an easy and enjoyable home-baking experience for this Christmas Eve and is sure to get plenty of children even more excited during the holidays.
Each Kit comes in a classic vanilla icing flavour and produces 12 cookies, offering great value for money as well as a memorable activity for the family.
The Better Crocker Cookies for Santa Cookie Kit has an RRP of £3 per box na has rolled out alongside a £100,000 gross media value campaign, including a paid social media presence as well as in-store activity, to help maximise visibility during the holidays – a key period for home baking.
JP Del Carmen, head of snacks and baking UK at General Mills, said: “Our Cookies for Santa Cookie Kit is a perfect choice for families of all ages to try across the festive period, delivering some delicious fun for budding home bakers across the UK.
“Seasonally relevant products are always a hit with shoppers looking to get into the festive spirit – and our latest kit is sure to draw demand with its great value, trusted quality and eye-catching, Christmas packaging!”
