New freezer filler deal to build flexibility
SYMBOL group Nisa has introduced it snew Mix & Match 3 for £4 Freezer Deal across its stores, in a bid to enhance customer choice and experience.
The new mix-and-match deal allows customers to choose any three qualifying products for £4, providing greater freedom to tailor meals to individual needs. This comes as Nisa said it looks to address the growing demand for more customisable and cost-effective meal solutions.
Research indicates a significant trend toward more ‘Mix and Match’ options across consumers’ shops, as customers say they increasingly value the ability to personalise their meal options.
In fact, within Nisa’s own customer base, there has been a 17% increase year-on-year in partners buying into a freezer deal promotion, which demonstrates an increased demand for a developing promotion.
Nisa’s new 3-for-£4 deal has been developed in response to customer feedback and insights which found that recurring meal deals often led to shopper fatigue, with many becoming disengaged if it was the same products that were on promotion.
This new offer therefore allows customers to shop around a more dynamic range of options in store that will change periodically, allowing customers to try new products and avoid the risk of stockpiling frozen items that can lead to a slower buying cycle.
Hannah Lockwood-Geck, category controller at Nisa, said: “This exciting new ‘3-for-£4- mix-and-match frozen deal marks an important step in responding to our customers’ preferences and ensuring that we keep bringing innovative and appealing offers to our partners.
“By replacing our previous promotion with a flexible deal that allows consumers to personalise their choices, we’re enabling stores to provide an even better experience.
“This updated approach means our retailers can offer more tailored selections to match local preferences, improve margins, and better serve their communities.
“We’re confident that this promotion will drive higher engagement and create a more satisfying shopping experience.”
