Fizzing up the festivities with Pepsi Max
PEPSI Max has debuted its new Christmas advert and UK-wide festive campaign to highlight the time that families spend together during the season.
The new TV ad focuses on a group of people who have finished up work for the holidays or at putting their own to-do list aside in favour of spending time with their families and loved ones, complete with Pepsi Max at the centre of all the fun.
The ad is soundtracked to a remix of the Christmas classic ‘It’s Beginning to Look a Lot Like Christmas’ by UK artist Poppy Adjudha and showcases how life’s “have-to-dos” can wait until January.
Pepsi’s new ad kicks off the wider ‘It Can Wait’ Christmas campaign that will also run across OOH, digital, broadcast video-on-demand, radio and experiential advertising.
The OOH campaign features different scenes from the TV ad including a deserted office, gym and library alongside tagline such as ‘Spreadsheets can wait, it’s Christmas after all”.
Steven Hind, senior marketing director for beverages in UK and Western Europe at PepsiCo, said: “The festive season is all about making memories and having fun with those we love, and taking the time to enjoy the festive season.
“As December hits, we know that a lot of things – whether that be work, studying or working out, can very much feel like a January problem as well all look to prioritise those precious moments together instead.
“Our Christmas ad really brings to life this ‘tools down’ mentality to prioritise enjoyment during the festive period, while also embodying our brand ethos of being ‘thirsty for more’.”
