Snack brand to expand its variety
Charlotte Conaghan
INSTANT hot snack brand Mug Shot has launched its MAX range of pasta and noodle pots, designed with bold flavours to appeal to their younger audience seeking convenient and tasty meals or snacks.
Mug Shot, part of the Symington’s ambient food manufacturing group, is known for its tasty and convenient range of instant pasta and noodle snacks that have already proved popular in sachet form with health-conscious shoppers.
Lauren Charnock, Symington’s marketing manager, said: “We launched the Mug Shot MAX range with its focus on maximum flavour to cater for this audience, with the goal of dialling up the taste on category favourite varieties.
“Mug Shot MAX is a tasty, satisfying snack that provides an instant lift and a moment of joy and energy amidst the challenges of modern life. We see it slotting into younger, more active lifestyles, giving them just what they need.”
Already available in Asda stores across the UK, Mug Shot MAX pots come in four pasta flavours – Roast Chicken, Cheese & Broccoli, Mac & Cheese and Sundried Tomato & Chorizo, with Chicken & Mushroom noodles completing the offer.
Sundried Tomato & Chorizo has been added to the four-strong line-up of Mug Shot MAX flavours as the brand tailors its communications to its younger audience with a campaign involving social media activity along with gifting samples to its followers, known as the “Mug Shot Many”.
To celebrate the launch of Mug Shot MAX pots, a competition will be running throughout their social media pages Facebook, Instagram and TikTok. Contestants will be in with a chance to win a Virgin Experience along with 25 runners-up who will receive a “pot-tatsic” hamper filled with Mug Shot merchandise. For further details head to the Mug Shot website, mugshot.co.uk
