Bar-quality cocktail serve rolls out in RTD can
CANNED cocktails brand Whitebox Cocktails has rolled out a staple of the bar menu with its new Espresso Martini serve.
Available in a 140ml can, the new Collina & Co. Espresso Martini has launched exclusively in Selfridges stores now, with a further roll out to select retailers planned for mid-November.
The new Espresso Martini drink aims to capitalise on the popularity for the drink with consumers, and offer shoppers a convenient, quality drink that is simple to serve.
Whitebox has said the drink should be shaken for at least 12 seconds to help create a foam on its head before being poured into a coupe glass and garnishing for coffee beans, ideal for impressing guests during the Christmas season.
Further to this, the new Collina & Co. Espresso Martini has already ranked among the top food and drink products produced for this year after picking up a 2-star Great Taste Award. Judges described the new drink as “an attractive-looking Espresso Martini”, with its bar quality appearance that also delivers an “impressive depth of coffee flavour”.
Each can comes with an ABV of 20% and an RRP of £5.80, helping to offer consumers the opportunity to trade up in their cocktail selection this festive season.
Pietro Collina, co-founder of Whitebox Cocktails, said: “Enjoying a perfectly crafted Espresso Martini at home has never been easier.
“We’ve kept this legendary serve true to its origins, using only the finest vodka, espresso and coffee liqueur, to create a ready-to-serve cocktail that delivers on the level of quality you’d expect from a top-tier bar.”
